Jensen Beach Technologies builds servers in a commercial market. The idea communicates a sense of place married with Technology. Sea Turtles are prominent in the coastal town of Jensen Beach and provide a relevant metaphor for the business model. The turtles come ashore and lay eggs on the beaches hatching offspring creating a sustained life cycle. The server business share the same aspirations drawing inspiration with sustainability in the technology market.

THL Marine Travelopia is the world’s largest collection of experiential travel brands. THL Marine, the marine branch of Travelopia, manages the worlds’ leading sailing yacht, power yacht and canal boat charter business with over 2,500 yachts operating in 50 destinations in the Caribbean, Mediterranean, Europe, Asia and the South Pacific. THL Marine operates the leading charter brands; The Moorings moorings.com, Sunsail sunsail.com

THL Marine Travelopia is the world’s largest collection of experiential travel brands. THL Marine, the marine branch of Travelopia, manages the worlds’ leading sailing yacht, power yacht and canal boat charter business with over 2,500 yachts operating in 50 destinations in the Caribbean, Mediterranean, Europe, Asia and the South Pacific. THL Marine operates the leading charter brands; The Moorings moorings.com, Sunsail sunsail.com

The found elements in my archive inspires the direction for the ideas in the creation of these cards. I do not approach the creation of the cards with any preconceived notion of what I want it to be other than it needs to be able to meet the mailing standards for USPS first class mail. The recipient is a factor in considering what I will use in terms of elements. Each one is a original art piece.

uncoated paper with found type and design pattern + thread binding technique.

Each one is a original art piece.

The layouts and combinations are completely spontaneous and rely on one's innate sense of composition, combinations of textures and color. There is a real sense of satisfaction when the finished design becomes so fluid and complimentary.

I am often inspired to find ways to direct my creativity in ways that involve working with tactile elements such as paper, string, buttons, finishes. When I am inspired by a physical elements such as packaging or hang tags, I save it for repurposing. I use this archive to create unique thank you's for a follow-up to a meeting or interview, special occasion commemoration or simple hello card. I allow the archive to determine the direction of the design.

Tape, thread, stickers, punch embossing label maker, uncoated paper in various weights and textures all combines to create a tactile sensation.

Each one is an original art piece.

Unique pacing idea with the string functioning as a closure and then to initiate the introduction of the personal note as the tension reveals the note with the opening of the panel.

Button with line design is sewn into the paper providing a closing mechanism as the string loops around it.

The interior panel introduces a die cut revealing a pullout component with information or note.

The interior component is the climax of the design and reveals the information in the final stage of the pacing of information.

The design has a compelling intrigue in the creativity in the engineering, combination of textures and elements and sense of prestige.

Coastal Urge holds two paddle board events every year in support of the coastal lifestyle and promote the sport. The Cold Stroke Classic in Wrightsville Beach, North Carolina and the Newport SUP Cup in Newport, Rhode Island are two of the longest-running paddle events on the East coast.

Coastal Urge holds two paddle board events every year in support of the coastal lifestyle and promote the sport. The Cold Stroke Classic in Wrightsville Beach, North Carolina and the Newport SUP Cup in Newport, Rhode Island are two of the longest-running paddle events on the East coast.

Merchandise concept development for summer lifestyle clothing, swimwear, gear and accessories retailer Coastal Urge located in Bald Head Island, North Carolina. The island is complimented by shoals off of the south eastern side of the island creating a picturesque setting of the Atlantic. Whales can often be seen from the shores surfacing and lingering within the ocean.

Merchandise concept development for summer lifestyle clothing, swimwear, gear and accessories retailer Coastal Urge located in Bald Head Island, North Carolina. The design features a bold condensed san-serif letter C with a U defined within the lower half of the C. The details within the counter of the C define a surfboard with the nose pointing down and the fins raised vertical.

Merchandise concept development for summer lifestyle clothing, swimwear, gear and accessories retailer Coastal Urge located in Bald Head Island, North Carolina. The beach access from the roads are numbered. Access 39 is a popular access for board sports associated with the swells from the Atlantic side of the island. Paddleboard rentals from Coastal Urge are encouraged to investigate Access 39 for adventure and fun in the surf.

Merchandise concept development for summer lifestyle clothing, swimwear, gear and accessories retailer Coastal Urge located in Bald Head Island, North Carolina.

In an effort to promote interest in the sale of inflatable paddle boards Coastal Urge holds a paddle board demo every Monday at the Bald Head Island store. The design has a technical, guide feel to inspire the typography and utilized a pattern found on the deck pad of the paddle board as a design element. Original illustration of the paddle boarders included to enhance the impact of the Demo Days branding

Original illustration and design of a promotion for Coastal Urge's Customer Appreciation Event. The primary means of transportation on Bald Head Island is a bicycle. No motorized vehicles are allowed on the island. A big part of Coastal Urges business is the sale of bicycles so it seemed appropriate to use this unique feature as a focus for the promo. Bells and cup holders are accessories sold in the store as well.

Coastal Urge holds two paddle board events every year in support of the coastal lifestyle and promote the sport. The Cold Stroke Classic in Wrightsville Beach, North Carolina and the Newport SUP Cup in Newport, Rhode Island are two of the longest-running paddle events on the East coast.

Branding for Coastal Urge bike rental business. The store offers bike rentals as the primary means of transportation on Bald Head Island. No cars allowed. Only golf carts and bikes. The store will deliver the bike to your house for your convenience.

Altman Plants is the largest producer of cacti and succulents in the U.S. With our fleet of trucks, we deliver the widest variety of cacti and succulents in the country to stores across the U.S. The Cactus Collection is one of several brands in the Altman Plants collection